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Drone videos offer new marketing opportunities  

Drone videos offer new marketing opportunities

Drone videos of available spec buildings help market the properties.

Corn Belt Power News

Videos shot from overhead drones are providing new tools for marketing speculative buildings and industrial parks served by Corn Belt Power Cooperative member systems.

Corn Belt Power hired Jody Chansler, Advantage Aerial Film and Photography, Fort Dodge, to shoot videos from drones that offer perspectives of available properties that are much more detailed than what traditional still photos can provide. In the videos, the drones zoom overhead, around each side of a building and into the building’s interior to show its layout.

Jim Vermeer, vice president, business development, Corn Belt Power, explains, “Drones are a good marketing tool to show property. Prospective buyers can go online to see a property and don’t have to drive to look at it. The video gives a great layout of what the building and area around it look like.”

To date, Vermeer has had Advantage Aerial Film and Photography create videos of speculative buildings at Iowa Falls, Hampton, Clarion and Humboldt. Aerial views of Humboldt Business Park and Latimer Industrial Park have also been filmed.

Vermeer explains that video shot from a drone shows not only the area immediately around a spec building, but can also zoom out and show the entire lot, which lets the prospective buyer see potential for future expansion. Drone footage can also show how the property fits into the context of the surrounding community. For example, video that was shot of the Latimer Industrial Park lets viewers see how close the property is to Interstate 35 and Highway 3.

The drone videos also record footage from the interior of available buildings, showing the layout and specific features the structures offer.

Economic developers in local communities can now offer these links to view available buildings and industrial parks:

https://www.youtube.com/watch?v=MG9f5US_K3k&feature=youtu.be

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